Chic and Untroubled


Magazines 2.0
July 21, 2008, 10:00 am
Filed under: Fashion | Tags: , , , , , ,

This past weekend, New York Times did a piece about the current state of women-oriented magazines.

Because of the economic crisis that we’re in right now, the piece basically goes on to say that magazine staffs are becoming much smaller, advertisers are becoming more bully-ish, and vacations, well, they are slowly but surely disappearing.

The summer work days for editors are becoming longer and more important, for ad sales have been down for all women’s mags over the past few months and the pressure to do well with the big fall issues is greater than ever.

This means all of these magazine’s interns are really getting the chance to cut their teeth in the fashion industry right now. In fact, Interview, who plans to usher in all of its new changes with its September issue, has lots of its interns contributing to the process of putting the fall issue together.

So this begs the question: When will magazines make the move to the internet? The one reason why fashion blogs have become popular so popular is because of their constant updating. Something your favorite fashion mag can’t provide with its monthly issues.

No, I don’t plan on canceling any of my subscription in the near future. But how realistic is it for magazines not to try to make their internet presence as viable as their paper editions. Especially, with the popularity of blogs not appearing to be slowing down anytime soon. It could only be for their benefit.

Maybe the day when internet editors reign supreme and have clout really isn’t too far away in fashion’s current state.


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